We are a Team of Forward-Thinking Marketing Experts
N Squared is a rapidly growing firm specializing in the strategic application of multiple marketing methodologies along with their core principles of insight and innovation to unlock businesses’ growth potential.
Our passion is driven by our belief that marketing is a true business game changer when done the right way. It is a mix of both science (data, research, consumer insights) and the art of interpreting human behavior to create long-lasting emotional connections with your audience.
Our Philosophy
“In an ever-changing world ruled by chaos; our name represents our philosophy inspired by “cubing”, symbolizing stability & We study all aspects of a chaotic market; we examine, diagnose, design a full multi dimensional exercise to organize this chaos and turn into impactful & long-term value.”
Multi-dimensional Outlook
Every business is unique, and that's why we take a multi-dimensional approach to growth. We factor in numerous variables to create a recipe with the key ingredients needed to solve core business dilemmas. A strategic approach designed to unleash businesses’ full potential.
01
Deep Analysis
We take the time to understand your business from every angle, considering its unique strengths, weaknesses, and overall market position.
02
Customized Solutions
We don’t provide generic plans that works for any business. We create a strategy specifically designed to address your specific needs and goals.
03
Maximum Impact
Our multi-dimensional approach ensures we're not missing any key factors that could propel your business forward.
Founders
Nancy El Sherbiny
Nancy’s marketing career started as a fresh grad in Tarek Nour Communications over 20 years ago. Her job as an account handler was an eye opener for the realm and magical spectrum of marketing, advertising and communications. During her 20+ years of experience; Nancy has worked on numerous industries including: Telecom, FMCG, Banking , non-profit, Government, Oil & Gas, Retail, Entertainment, Art &Culture and Health Tech.
Her technical expertise includes the full spectrum of marketing and communications including: brand management, product marketing, public relations and crisis management, events management, digital marketing and social media. Across her professional experience, she managed countless marketing and communication campaigns that yielded unprecedented results driving organizational success and growth.
As a subject matter expert in the non profit industry, Nancy has a proven track record in substantially growing NGOs funds while enhancing brand positive image and recall.
Nancy holds an Executive MBA from IESE Business School, and a digital marketing certificate from AUC, Cohort of 2023.
Nadine Zayed
Nadine is a marketing professional with hands-on experience in all areas of marketing communications including brand building, product marketing, public relations, crisis communications, events management and digital marketing. Her experience spans over 15 years in developing, managing and executing effective marketing initiatives across multiple industries, including but not limited to: real estate, banking, FMCG, fashion and B2B industries.
Throughout her career, Nadine has successfully managed numerous marketing campaigns that not only cater to the company’s business objectives but surpass them to achieve brand recognition and excellence.
As an expert in market research and analysis, strategic marketing planning, brand management, public relations and communications, Nadine has strong credentials in steering initiatives for various real estate developers, including both established companies seeking rebranding and new ventures, and newly established ones seeking brand building and proper positioning. Nadine possesses a set of skills that enable her to crack any business marketing challenge and turn it into potential and limitless opportunities.
Nadine holds a Bachelor's Degree of Business Administration, Faculty of Commerce, English Section, Cairo University.
Our Mission
We empower businesses to unlock their full potential by identifying market opportunities and fostering resilience in the face of evolving market landscapes and communication trends.
Our Vision
Become a trendsetter in the development and deployment of marketing best practices for different business sectors across the region, while becoming our clients’ preferred partners and trusted advisors in achieving excellence and distinction.
Our Values
Driven byCuriosity
We relentlessly pursue learning.
We’re constantly exploring, asking questions, and seeking unconventional solutions to the biggest challenges.
SeekingOriginality
We value creativity that is based on insight and creativity. We believe that every business should possess the tools to create and sustain its unique brand experience that resonates and remains memorable among its audiences.
EmbracingAdaptability
We believe that being adaptable to today’s ever-changing world is a key value to achieving and sustaining any business success, a key ingredient for growth and an ongoing process.
DeliveringExcellence
We’re committed to excellence in everything we do. We deliver strategies that are meticulously developed to generate results, create impact and meet our clients’ ambitious objectives.
FosteringClient-advocacy
Our clients are our main focus. We are committed to working on achieving what’s best for our clients, while offering solutions that work and yield tangible results.
