Who We Are
A team of forward-thinking marketing experts who blend proven methodologies with insight and innovation to help businesses scale with clarity and purpose.
We believe marketing is a business engine. The science reveals the opportunities. The art creates emotional connection. Together, they build brands that last.
Our Philosophy
“In a world ruled by chaos, we bring structure.”
Inspired by the concept of cubing, our philosophy rests on stability. We analyze the many moving parts of a chaotic market, study them from every angle, then design a multi-dimensional approach that turns complexity into long-term value.
Multi-dimensional Outlook
Every business is different, which is why we approach growth from multiple angles. We identify the variables, diagnose the gaps, and create a strategy that pushes your potential further.
01
Deep Analysis
We study your strengths, weaknesses, and market position with precision.
02
Customized Solutions
No templates. No generic plans. Everything is tailored to your needs, goals, and stage of growth.
03
Maximum Impact
Our approach ensures nothing that fuels success is overlooked.
Meet Our Founders
Nancy El Sherbiny
Nancy began her marketing career at Tarek Nour Communications more than 20 years ago, where her role as an account handler opened the door to the world of marketing, advertising, and communications. Since then, she has built extensive experience across telecom, FMCG, banking, non-profit, government, oil and gas, retail, entertainment, art and culture, and health tech.
Her expertise spans the full marketing and communications spectrum, including brand management, product marketing, public relations, crisis communication, events, digital marketing, and social media. She has led countless campaigns that delivered strong results and supported long-term organizational growth.
As a recognized expert in the non-profit sector, Nancy has a solid record of driving fundraising success while strengthening brand image and public trust.
She holds an Executive MBA from IESE Business School and a Digital Marketing Certificate from AUC, Cohort of 2023.
Nadine Zayed
Nadine is a marketing professional with over 15 years of experience across brand building, product marketing, public relations, crisis communication, digital marketing, and events. She has led high-impact initiatives across real estate, banking, FMCG, fashion, and B2B.
She has a strong track record of delivering campaigns that exceed business objectives and elevate brand visibility. With expertise in market research, strategic planning, brand management, and communications, Nadine has guided both established and emerging real estate developers through rebranding, positioning, and full-scale marketing direction.
Known for turning complex marketing challenges into growth opportunities, she brings clarity, strategy, and measurable impact to every project.
Nadine holds a Bachelor’s Degree in Business Administration from the Faculty of Commerce, English Section, Cairo University.
Our Mission
Empowering businesses to unlock their full potential, strengthen their positioning, and stay resilient in fast-changing markets and communication landscapes.
Our Vision
Leading the region in shaping effective marketing best practices while becoming the trusted strategic partner for brands that aim for excellence.
Our Values
Driven byCuriosity
We learn constantly, question deeply, and push boundaries to find stronger, smarter solutions.
SeekingOriginality
Creativity backed by insight. We help brands craft experiences that resonate and stay memorable.
EmbracingAdaptability
In a world that shifts by the minute, adaptability is a growth requirement. We help businesses stay ahead, not just keep up.
DeliveringExcellence
We deliver precise, high-impact strategies designed to meet ambitious goals and drive real results.
FosteringClient-advocacy
Your success is the goal. We recommend what works, not what’s easy, and build long-term value with you at the center.
Brands that Trust N Squared
